By David Poland firstname.lastname@example.org
Friday Estimates by Klady – 3/29
So 21 will open over 21… which is good, because once people see this terrible waste of a great story on screen, they will not be doubling down. This is one of those movies that is so Hollywood by-the-book… so poorly constructed in its storytelling… so missing the boat in terms of the real drama of the story as evidenced by the book that the masterful, relentless sales job by Sony truly makes a Shinola opening out of, well… you get the idea.
On the other hand, The Weinsteins can’t even open crap parody movies anymore… unless you want to argue that $11 million is good for Superhero Movie, an unneeded farce.
Stop-Loss was never going to open for one clear reason… Paramount didn’t give a shit. Like Zodiac, the studio gave up on the film and a filmmaker they find “difficult” long ago and this still birth is the inevitable answer. Unlike Zodiac, Kimberly Pierce has no built-in rabid following, having squandered the momentum of Boys Don’t Cry five years ago already.
And for all the “people don’t want to see an Iraq” movie hum… bullshit. They will see the movie when The Movie arrives. In the meanwhile, the obnoxious choice of giving a movie a title that less than 10% of the world understands without an explanation with no stars who open and no clarity about what the film is about… an impossible sell. Sorry. Iraq was the least of their problems. And that is no judgment of the film… which I was not invited to see as far as I know. (It’s possible that an all-media invite escaped my attention.) The film could be genius… but it means nothing at the box office if no one is inspired to go.