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David Poland

By David Poland

Box Office Hell

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14 Responses to “Box Office Hell”

  1. brack says:

    Finally get to see American Gangster on a big screen. $5 before-noon matinee, here I come!

  2. Hopscotch says:

    Should be close. But I’ll go with Bee Movie edging out.

  3. matro says:

    Not sure where these huge numbers for American Gangster are coming from. I doubt it’ll be very close to Bee Movie, although neither movie really looks like it’ll be all that great.

  4. Jonj says:

    Bee Movie is on more screens and it’s a lot shorter. I liked “American Gangster,” but I don’t see how it can win this weekend’s box office.

  5. David Poland says:

    I think the lean towards Gangster came from excellent tracking and the underestimate on Bee Movie came from weaker tracking… tracking which rarely accounts for kids effectively.
    Gangster will do at least $15 million from black Americans… and that, plus the rest of America, should make it Denzel’s biggest opening ever.

  6. IOIOIOI says:

    I can see Bee Movie failing miserably. Actually; Seinfeld is such a kooky dufus wife-stealer, that I hope it fails miserably. Screw him. Like he needs something else to be successful… WHEN HE MAKES 60 MILLION A YEAR OFF OF HIS OLD SHOW’S RERUNS. *the following has been stated in half-hearted gest… although… Seinfeld is a creep. This is an undisputed fact.*

  7. brack says:

    A very funny creep, nonetheless. Though Bee Movie looks like crap.

  8. ThriceDamned says:

    I always had the feeling AG would open to 40m+ and it looks like I was right (my amateur predictions for animated stuff like Bee Movie however usually suck and are way off mark)
    According to DHD, AG took in 17m on Friday, probably equalling about 45m for the weekend. Bee Movie took in 10m for probably 35m or so.
    Glad to see a good gross for Ridley and Crowe, two guys I really like. Hammy “pleeeeease give me an Oscar” Denzel…not so much.

  9. movieman says:

    DW had better hope that “Bee Movie” gets the usual ‘toon pick-me-up on Saturday and Sunday because all they basically have is three days.
    “Fred Claus” will gobble up the “family” audience–and several other key demographics as well–next weekend, and “Mr. Magorium” and “Enchanted” immediately follow in its heels.
    I still say that “Bee” should have opened in the same early October slot as DW’s “Shark Tale” three years ago.
    This is likely to go down as another bone-headed ’07 studio scheduling blunder (e.g., opening “Spider-Man 3,” “Shrek 3” and “Pirates 3” in the same month, thereby guaranteeing that none of them would live up to their full b.o. potential).

  10. SJRubinstein says:

    “This is likely to go down as another bone-headed ’07 studio scheduling blunder (e.g., opening “Spider-Man 3,” “Shrek 3” and “Pirates 3″ in the same month, thereby guaranteeing that none of them would live up to their full b.o. potential).”
    I don’t know if I agree with this, but I could be wrong. I think the sheer amount of press generated by pitting these three against each other and by really getting those release dates out there in the public mind got people to see them on opening weekend in MASSIVE droves, which helped the studios as they started to lose screens a couple of weeks later.
    Audience fatigue might’ve hurt “Pirates 3” a little, but if it came out over – say – Thanksgiving and didn’t play like a Big Summer Event Film, I wonder if it would’ve made the same money. Similarly, word-of-mouth on it wasn’t that great and you can’t help but wonder if audiences – just caught up in the merriment of seeing All The Big Summer Movies showed up to “Pirates 3” in a way that they might not have in November or December if they’d heard it wasn’t great.
    Again, I could be wrong, but even though it was a lot of huge release movies to put on the market at once, I think having four movies (and almost five with “Potter”) going to $300 million is pretty solid.

  11. Geoff says:

    American Gangstger is probably going to do close to $50 million, this weekend. Great campaign by Universal and the rest of the studio’s should thank them – even I got to see the film, earlier this week on DVD. The piracy debate is officially OVER. Now stop running those obnoxious ads in movie theaters.
    Bee Movie underperformed a bit, but that had to be the most obnoxious ad campaign I had ever seen. This is coming from some who loved Seinfeld, the show. I have to wonder if a lot or parents were just sick of seeing him and decided NOT to take their kids.

  12. brack says:

    I’d rather see Fred Claus than Bee Movie.

  13. IO, I’m sure Jerry Seinfeld is really upset that he’s more successful than you.

  14. brack says:


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