MCN Blogs
Ray Pride

By Ray Pride Pride@moviecitynews.com

Wes Anderson gets in the toybox with Ma Bell

Extending theatrical-style scene changes that Francis Ford Coppola hoped to perfect after One From The Heart caught fire from sea to shining sea (and that George Clooney did cleanly in Good Luck, And Good Night) Mr. Anderson and the phone company collaborate on some Klever Krayoning. Or, as Reuters puts it “hiply,” “AT&T plans edgy wireless ad campaign.” “AT&T Inc said on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless. The company’s “Your Seamless World” corporate ad campaign features situations that “speak to the on-the-go lifestyle of today’s consumers and businesses.” The campaign includes six television spots overseen by Wes Anderson… AT&T also said it will now use orange as its primary corporate color. Ads, company signage and its Web site are undergoing a “color makeover,” the company said. “The new initiatives are designed to highlight how AT&T helps connect people to their worlds wherever they live and work,” AT&T Chief Executive Randall Stephenson said in a statement. “We want to ensure this message is reflected in our brand.”








Comments are closed.

Movie City Indie

Quote Unquotesee all »

“Ten years ago at Telluride, I said on a panel that theatrical distribution was dying. It seemed obvious to me. I was surprised how many in the audience violently objected: ‘People will always want to go to the movies!’ That’s true, but it’s also true that theatrical cinema as we once knew it has died. Theatrical cinema is now Event Cinema, just as theatrical plays and musical performances are Events. No one just goes to a movie. It’s a planned occasion. Four types of Event Cinema remain.
1. Spectacle (IMAX-style blockbusters)
2. Family (cartoon like features)
3. Horror (teen-driven), and
4. Film Club (formerly arthouse but now anything serious).

There are isolated pockets like black cinema, romcom, girl’s-night-out, seniors, teen gross-outs, but it’s primarily those four. Everything else is TV. Now I have to go back to episode five of ‘Looming Tower.'”
~ Paul Schrader

“Because of my relative candor on Twitter regarding why I quit my day job, my DMs have overflowed with similar stories from colleagues around the globe. These peeks behind the curtains of film festivals, venues, distributors and funding bodies weren’t pretty. Certain dismal patterns recurred (and resonated): Boards who don’t engage with or even understand their organization’s artistic mission and are insensitive to the diverse neighborhood in which their organization’s venue is located; incompetent founders and/or presidents who create only obstacles, never solutions; unduly empowered, Trumpian bean counters who chip away at the taste and experiences that make organizations’ cultural offerings special; expensive PR teams that don’t bring to the table a bare-minimum familiarity with the rich subcultural art form they’re half-heartedly peddling as “product”; nonprofit arts organizations for whom art now ranks as a distant-second goal behind profit.”
~ Eric Allen Hatch