
By David Poland poland@moviecitynews.com
Box Office Hell



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“Two hours in the labyrinth of Paramount’s Avarice…. It was my first–and my last–IMAX venture. Haven’t been to a 3-D movie in years, and it’s bye-bye to THAT scathing visual transgression for the remainder of MY lifetime… It was an unceasing, unrelenting, take-no-audience-prisoners audial and visual back-alley mugging for two hours… I have been beaten up many times; I know what it feels like: this was a two-hour assault. I weep, as Jesus wept, for the generations that will grow up thinking this is what it means to “go to the movies.” I am near-on 79, and I [understand] that this is a generational opinion, but I do not think any sensible person not of a tot age where videogame… overkill is pro forma, could confuse the IMAX “experience” with a Saturday matinee outing. The term “author” as regards Summer Blockbuster movies, is not only moot, it is Urdu. Mountains heave mightily, and give birth to volcanic ant-hills.”
~ Harlan Ellison Takes In Star Trek: Into Darkness
“One of the things I wish I could do in my life would be to watch this film through somebody else’s eyes. I just can’t. I still see it as just a giant mess, and other people are seeing that it has a shape. That’s really exciting, because I still have a hard time seeing it clearly.”
~ Sarah Polley’s Greatest Wish About Stories We Tell

I don’t understand how anyone would ever predict a number like 22.8 or 5.9. Why don’t they just round up or down? It’s not like their margin of error is very small. Each week, they’re all off by at least a couple mil.
Water; I reckon it has to do with averages based off of other films as well as the time of year among other factours. It may be a duck shoot, but it’s not like they are not aided by some quanitative data. Also… it’s cooler to go with 12.9 then 13 million. Do not ask me why. It just is.
I’m not sure why it matters to you so much, waterbucket. There are a lot of factors that go into my predictions and one of them is that… seriously, when has a movie ever made exactly $22,000,000 or $12,000,000? Almost never. And I’ll tell you the same thing that someone told me before I started doing the weekend predictions every week (which I might add, continue to be the first predictions posted by anyone every single week)… if you think you can do better, you’re welcome to try. Predicting weekend box office is often a thankless gig where no one ever says anything when you’re dead-on yet everyone is always jumping on you whenever they disagree.
I’m not belittling your job of box office predicting at all. Because I wouldn’t know what the hell the formula should be to do it and frankly, I don’t really worry that much about how rich the studios will be this year.
My complaint is regarding the mathematical presentation of the predictions. Of course no film will gross exactly 22 mil just like no candidate will win exactly with 52% of the vote and the number of candy in a jar at the fair is never exactly 180. But when you make predictions with such large margins of error, you can’t present it like Present Bush has an approval rating 44.34 plus or minus 4%. It doesn’t make any sense. And since everybody is likely to be off by at least a couple of mil for the top movies at the box office, they should all round up their predictions since a 0.1 mil in the prediction doesn’t matter if the margin of error is as large as 3 or 4 mil.
You might as well ask why gas is $2.89 and 9/10th instead of simply $2.90.
That doesn’t make any sense. If you want to argue statistics then at least show some effort.
Ummm…I was agreeing with you.
Ok….thanks? =)
You could say that more films have grossed $12.4 mil than $12mil exactly so why not?