By David Poland email@example.com
Stupidest Headline Of The Summer
Early Summer Movies Underperform At Box Office
It is completely appropriate for Dean Goodman or anyone else to point out that the record setting openings of three films this May, as well as a record setting month of May, has to be put in perspective by reportage of the cost of the films and the failure of each (and no doubt, Pirates 3 will follow domestically) to match the second films in their respective franchise series.
This is the insanity of a media that sets up films as targets by exaggerating their potential then starts tearing them down as “underperforming,” when in reality, they are performing remarkably well.
Spider-Man 3, much as I hated it, will likely be the 18th highest grossing film of all time, pushed out of 17th by Pirates of the Caribbean: At World’s End, the final gross of which is quite uncertain at this point.
This is the same idiotic mentality that led to Slump Chat in 2005… you know, when theatrical box office was finished because The New York Times and others refused to acknowledge that Passion of the Christ and Fahrenheit 9/11 warped the whole box office year in the record-setting 2004 and that if you removed those two freaks, the year was off by very little in reality. And they still sell this shit in every article where they deign to mention two straight up years at the theatrical box office, much less the ever more surging international box office. They weren’t wrong… it just… well… there was a real problem… it just changed… because prices went down… no… because large screen TVs got more expensive… no… because the DVD market made less product available… no…
Of course, there is also the goofy Mark Harris article in EW this week that once again has a man in his 40s telling America what they REALLY want… because he knows… because more people in this country alone went to see each of the three massive openers on opening weekend than read EW in a year.
Mark… I love that you have taste… I love that you want better movies… I love that you don’t feel serviced by the studios summer slate… but in your journalistic ivory tower, it is easy to forget that the reason why the studios are now funding that crazy fall slate of movies that they make very little on but which become so important during the Academy Award race you wanted to extend (Sweet Jesus!) in another myopic article last year, is that they make money on Spider-Man 3. Or did you really believe that Sony bought the James Grey movie at Cannes that Universal dumped unceremoniously (that includes arty Focus) was because they know that adults really want more Russian mob dramas?