By David Poland email@example.com
I do expect this to be the first $4 billion summer in history, beating the 2004 best ever.
We have never had more than two $300 million in a summer before. I expect three this year.
If my estimates are right, this could be the first summer with six $200 million-plus movies. We have had a few summers with five $200 million-plus movies in a summer before. But again, by my estimates this summer’s Top 10 will gross about 20% more domestically than ever before in the history of summer exhibition… nearly $2.5 billion.
But what will really be interesting is the second wave, not the Big Three. Evan Almighty will be a big family film, more so than Bruce Almighty, which sold itself with T&A jokes. How big can Ratatouille be after Shrek 3 sucks the market dry and it faces Evan, too?
How big will Transformers be? Will any adults go? And how will they do with Harry Potter opening one week later? The same fate that War of the Worlds faced with Fantastic Four smacking it down in weekend two by a 46% margin could happen again.
And the chart