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David Poland

By David Poland poland@moviecitynews.com

Friday Estimates by Klady

Not very interesting or surprising Friday.
The only real surprise is that Screen Gems’ Vacancy got box blocked by the non-Screen Gems Screen Gems film Disturbia thanks to very strong word of mouth for Paramount’ baby phenom. It’s no exactly cause for panic at Sony. What seemed to be an okay date suddenly became an overmatched date. On the other hand, I’m not sure Vacancy ever became clearly defined as anything but a thriller and I haven’t been seeing many stories on Beckinsale or Wilson in recent weeks.
Meet The Robinsons will likely do its Saturday jump thing to move up to the five or four spot.
In The Land Of Women is not really a surprise miss, but it will be a marketing example to be examined, as Warner Indie tried an innovative campaign, mixing a straight sell and, essentially, an EPK (Electronic Press Kit) pitch. The message was, “Adam Brody = HOT… Kristen Stewart = HOT” but the result was lukewarm, not unlike a junior version of Luke & Kate.
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11 Responses to “Friday Estimates by Klady”

  1. Lota says:

    gee Dave
    not a comment in your write-up about the per theater Hot Fuzz takings?

  2. David Poland says:

    Shaun Of The Dead – 2004 – 3 day, 707 screens, $3.3m, $5487 per screen, $13.5m total
    Hot Fuzz – 2007 – 3 day, 825 screens, approx $5.8m, approx $7050 per screen
    Total? $20m – $25m?
    Better, but still a blip. Will just about cover the marketing expense. Profits domestically from DVD.

  3. Me says:

    Having not seen Hot Fuzz, but having enjoyed Shaun of the Dead, HF looked like a solid movie that needed some sort of star power to rise above the din.
    I’m a little surprised, usually when a good, underseen indie like Shaun gets made, some celebrity will agree to slash their pay to be in the director’s follow up. I expected that here, and was surprised no one wanted to give it a go.

  4. jennab says:

    Dave, can you please comment on the complete absence of Meg Ryan in LOW advertising; even on VH1–Meg Ryan demo for sure–ads showed only Brody & Stewart…which I understand is actually quite misleading. What’s the story…?

  5. PMartin says:

    The quick-cutting, music-heavy trailer for Land of Women made it seem unsuitable for an arthouse — too much like a typical teen romance — and didn’t tell anybody about Brody’s character. Knock The OC all you want — and it certainly tanked this year in the ratings — but Brody is a funny guy, which you would never get from the trailer. Of course, maybe that’s not the movie, either, but my point is that the trailer didn’t serve it well either in arthouses or multiplexes.

  6. The OC was pretty great for two seasons. And then it went to the shitter. Brody’s small bits in Thank You For Smoking and Mr and Mrs Smith were good but he probably waited too long to make the transition to lead.
    As long as stuff like Hot Fuzz remain hits outside of the US then don’t have to particularly worry that the Norbit-goers of America aren’t seeing them.
    Although, to be honest, does anyone know what the title even means, let along makes it sound attractive to joe schmoe moviegoer?

  7. Jimmy the Gent says:

    Thing about Hot Fuzz is that it has more of a British sensibility than Shaun of the Dead. I have a feeling that some of the geeks who loved the meta moments in SotD will be a little disappointed by HT’s willingness to take its time. In other words, there’s more to Hot Fuzz than just poking fun of cop movies. It’s actually quite moving in some parts.
    Vacancy is better than it has any right to be. The trailers make it look like a slasher movie, but it’s actually a tight little thriller about anxiety. It gets the job done. It doesn’t over-stay its welcome. It’s a grindhouse movie that’ll probably do better than Grindhouse. And it’s one of the better showcases for Luke Wilson.
    I liked Fracture mostly for Hopkins great performance. Gossling is fine, but I think he’s trying a little too hard to be Sean Penn. The best thing about the movie is that you’re actually rooting for Hopkins to get away with the crime. The one problem with the movie is that I never fully bought Gossling’s slow awakening to how to play the game. When he beats Hopkins at his own game it’s a rather hollow moment. You don’t believe this guy got so smart so fast.
    Question of the Day: When a courtroom drama is made for theatrical distribution, is it unfiar to wonder if the story would’ve been better as an episode of Law & Order? That’s what Fracture felt like to me. I think L&O has raised the bar on theatrical high-gloss courtroom dramas. The two movie that set the template for L&O are 1985’s Jagged Edge and 1990’s Presumed Innocent. Those two movies could be considered the first episodes of Law & Order.

  8. Stella's Boy says:

    I have to disagree with you about Vacancy Jimmy. The midsection is decent but the last 10-15 minutes are incredibly stupid and took me right out of the movie. I found Fracture, flaws and all, to be a much more satisfying flick.

  9. Chicago48 says:

    Anybody watching Ebert & Roeper? Oh my god, John Mellencamp is the guest critic and he’s outdoing Roeper!!!! Mellencamp is every man and he’s giving criticism like every man…Roeper is such a snot.

  10. Chucky in Jersey says:

    My theory on “Hot Fuzz” doing well: “Fuzz” in 1967 = “Po-Po” in 2007.
    “In the Land of Women” is a regular WB release, MySpace page and all. The local arthouse near me is playing it because “Black Book” isn’t available yet.

  11. Mellencamp was like….the anti-critic. Pretty funny.

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