By David Poland firstname.lastname@example.org
In a move with equal or greater significance than the Google/Viacom suit that the journalism world can’t stop overhyping and misreading, Disney is launching a Pirates 3 trailer embed for blogs, websites, etc…
This is what you call owning the property and building a viral audience while making it easy for both the aggregators and the consumers. This is the future… studios doing what YouTube does and controlling how things are done as they wish. The consumer is getting an equally good product either way.
And that is the meaning of platform-agnostic, not as so many fools and their messengers keep screaming, that kids don’t care about which platform they experience something. They care about access and about the freedom to choose. And in the end, the difference between something being on the Disney website and something being on YouTube is non-existent, so long as there is marketing in place to get them to that other website with a similar ease.
(The one problem is that the offering was too big for a page with the design of The Hot Blog, so I have reduced the size in the coding and you may notice that some of the graphics have been reduced in quality as a result.)
I also think it is fascinating that POTC: At World’s End is trailer-debuting on the older-skewing Dancing With The Stars, the very rare case in which a movie trailer debut is placed to bring the audience that is missing to the TV show rather than the show being selected (Heroes/Spidey3) to maximize eyeballs in the target demographic.