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By Ray Pride Pride@moviecitynews.com

Meatwad and Frylock shut down Boston: perils of the viral

Guerrilla marketing, a device often used by independent filmmakers, can entertain, inform, advertise, or, in stupid hands, shut down traffic all across Boston. WBZ reports that Time Warner’s Turner Broadcasting System’s weird promos for “Aqua Teen Hunger Force” caused police to shut down several important traffic arteries and cause chaos across that city. [Time Warner’s CNN Headline News also employs the inflammatory Glenn Beck, a bomb-setter in his own right.] Ignignokt.jpg“The suspicious devices which forced bomb units to scramble across Boston today were actually magnetic lights that are part of a marketing campaign for a television cartoon. The reports forced the temporary shutdowns of Interstate 93 out of the city, a key inbound roadway, a bridge between Boston and Cambridge, and a portion of the Charles River but were quickly determined not to be explosive. “It’s a hoax — and it’s not funny,” Gov. Deval Patrick said. All of the devices are magnetic lights which resemble a character on the show “Aqua Teen Hunger Force”… “The “packages” in question are magnetic lights that pose no danger. They are part of an outdoor marketing campaign in 10 cities… They have been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco and Philadelphia. [We are] in contact with local and federal enforcement on the exact locations of the billboards. We regret that they mistakenly thought to pose any danger.” The ATHF movie, starring Master Shake, Frylock Meatwad is due in March. Incoming! [Details on the tie-ups in Boston at the link, included one that was detonated under Interstate 93.] UPDATE: Overnight, AdultSwim included multiple-card print apologies in their interstitials amid programming. More panic, and arrests of those who did the deeds as opposed to those who paid for them to do them, can be found around yr. standard news sources.

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“Ten years ago at Telluride, I said on a panel that theatrical distribution was dying. It seemed obvious to me. I was surprised how many in the audience violently objected: ‘People will always want to go to the movies!’ That’s true, but it’s also true that theatrical cinema as we once knew it has died. Theatrical cinema is now Event Cinema, just as theatrical plays and musical performances are Events. No one just goes to a movie. It’s a planned occasion. Four types of Event Cinema remain.
1. Spectacle (IMAX-style blockbusters)
2. Family (cartoon like features)
3. Horror (teen-driven), and
4. Film Club (formerly arthouse but now anything serious).

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~ Paul Schrader

“Because of my relative candor on Twitter regarding why I quit my day job, my DMs have overflowed with similar stories from colleagues around the globe. These peeks behind the curtains of film festivals, venues, distributors and funding bodies weren’t pretty. Certain dismal patterns recurred (and resonated): Boards who don’t engage with or even understand their organization’s artistic mission and are insensitive to the diverse neighborhood in which their organization’s venue is located; incompetent founders and/or presidents who create only obstacles, never solutions; unduly empowered, Trumpian bean counters who chip away at the taste and experiences that make organizations’ cultural offerings special; expensive PR teams that don’t bring to the table a bare-minimum familiarity with the rich subcultural art form they’re half-heartedly peddling as “product”; nonprofit arts organizations for whom art now ranks as a distant-second goal behind profit.”
~ Eric Allen Hatch