MCN Blogs
Ray Pride

By Ray Pride Pride@moviecitynews.com

Bollywood today: I do not think we can claim to be in the same league as Hollywood on exploitation

krrish-movie.jpgBollywood’s success is leading to Western greed, Reuters reports from Mumbai in the dispatch, “Bollywood toys with spinoffs.” “For decades, Bollywood was happy just to sell filmgoers a 20-rupee (US50c) cinema ticket. Now studios, tentatively evolving from dynastic family firms to Hollywood-style companies with a taste for merchandising, are increasingly trying to market everything from movie hero action figures to mobile phone ringtones of film soundtrack snippets. Krrish, Bollywood’s all-singing, all-dancing, black-caped answer to Superman, was perhaps the industry’s most full-on attempt yet to cash in on merchandising…” After seeing 2006’s biggest Bollywood entry, “children could nag their parents to buy them Krrish dolls, Krrish superhero mask, Krrish dartboards, Krrish Rubik’s Cubes, and Krrish school stationery. It is all a contrast to a a few years ago when old-fashioned revenge melodramas played in often dilapidated cinemas… Studios and analysts say the industry is ambitiously aiming at following Hollywood with “media convergence” – the buzzword for plastering a product across a wide array of media such as television, radio, the internet, video games and mobile phones… “The Indian film industry has definitely opened up to exploring various innovative revenue streams,” Siddharth Roy Kapur, marketing and communications chief of… a leading Bollywood studio, said. “However, I do not think we can claim to be in the same league as Hollywood on exploitation of our content amongst non South Asian audiences.” [More stats at the link.]

Comments are closed.

Movie City Indie

Quote Unquotesee all »

“With every table in the dining room occupied and me, the only waiter, neglecting the needs of a good fifty patrons, I approached Roth. Holding out Balls as a numbness set into the muscles of my face, I spoke. “Sir, I’ve heard you say that you don’t read fiction anymore, but I’ve just had my first novel published and I’d like to give you a copy.”

“His eyes lifting from his iPhone, he took the book from my hands. He congratulated me. Then, staring at the cover, he said, “Great title. I’m surprised I didn’t think of it myself.”

“These words worked on me like a hit of morphine. Like two hits. It felt as if I was no longer the occupant of my own body. The legs had gone weak, the ears warmed, the eyes watered, the heart rate increased rapidly. Barely able to keep myself upright, I told him, “Thank you.”

“Then Roth, who, the world would learn sixteen days later, was retiring from writing, said, in an even tone, with seeming sincerity, “Yeah, this is great. But I would quit while you’re ahead. Really, it’s an awful field. Just torture. Awful. You write and write, and you have to throw almost all of it away because it’s not any good. I would say just stop now. You don’t want to do this to yourself. That’s my advice to you.”

“I managed, “It’s too late, sir. There’s no turning back. I’m in.”

“Nodding slowly, he said to me, “Well then, good luck.”

“After which I went back to work.”
~ Julian Tepper

“Any form of physical or sexual assault is a very serious matter, potentially a legal matter. But I’m also wondering, what about having some kind of “extreme asshole” clause? I know lots of people who have been abused verbally and psychologically. That’s traumatizing, too. What do we do with that?  It takes a lot of energy to be an asshole. The people I admire most just aren’t interested in things that take away from their ability to make stuff. The people I really respect, and that I’ve met who fit this definition, have a sense of grace about them, because they know that there is no evolving and there is no wisdom without humility. You can’t get better if you behave in a way that shuts people off. You can’t! You don’t have all the ideas necessary to solve something. You don’t! I’m sure if you spoke to Harvey in his heyday and said to him what I just said to you, he would believe that he accomplished all that he had because of the way he behaved.”
~ Steven Soderbergh