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Ray Pride

By Ray Pride Pride@moviecitynews.com

Snakes and crickets: establishing the food chain

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Variety reports crickets won’t even get standby for Snakes on a Plane. Dave McNary writes: “Taking the route employed by many genre films, New Line has decided to avoid any potentially buzz-killing pre-release reviews… “Snakes,” which has developed a surprisingly high interest level on the Internet in the past year, will launch without press screenings prior to its first late-evening showings on Aug. 17. The pic, starring Samuel L. Jackson, will open at 2,500-plus [screens]… “Understanding that [fans] would be the driving force behind the film, we decided early on they should be the first to see it,” McNary quotes New Line. “They will have the opportunity on Thursday evening, Aug. 17, at 10 p.m. shows across the country. We are not planning any advance media or promotional screenings prior to that.”

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“Ten years ago at Telluride, I said on a panel that theatrical distribution was dying. It seemed obvious to me. I was surprised how many in the audience violently objected: ‘People will always want to go to the movies!’ That’s true, but it’s also true that theatrical cinema as we once knew it has died. Theatrical cinema is now Event Cinema, just as theatrical plays and musical performances are Events. No one just goes to a movie. It’s a planned occasion. Four types of Event Cinema remain.
1. Spectacle (IMAX-style blockbusters)
2. Family (cartoon like features)
3. Horror (teen-driven), and
4. Film Club (formerly arthouse but now anything serious).

There are isolated pockets like black cinema, romcom, girl’s-night-out, seniors, teen gross-outs, but it’s primarily those four. Everything else is TV. Now I have to go back to episode five of ‘Looming Tower.'”
~ Paul Schrader

“Because of my relative candor on Twitter regarding why I quit my day job, my DMs have overflowed with similar stories from colleagues around the globe. These peeks behind the curtains of film festivals, venues, distributors and funding bodies weren’t pretty. Certain dismal patterns recurred (and resonated): Boards who don’t engage with or even understand their organization’s artistic mission and are insensitive to the diverse neighborhood in which their organization’s venue is located; incompetent founders and/or presidents who create only obstacles, never solutions; unduly empowered, Trumpian bean counters who chip away at the taste and experiences that make organizations’ cultural offerings special; expensive PR teams that don’t bring to the table a bare-minimum familiarity with the rich subcultural art form they’re half-heartedly peddling as “product”; nonprofit arts organizations for whom art now ranks as a distant-second goal behind profit.”
~ Eric Allen Hatch