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Ray Pride

By Ray Pride

Putting the fix in Netflix: a history

At Business 2.0, G. Pascal Zachary curates a gallery showing 13 steps across seven years in the evolution of the NetFlix envelope: “When the DVD first came out, Netflix founder and CEO Reed Hastings had a key insight: The plastic disc’s light weight and small size would make it cheap and easy to send through the mail, letting him create a cross between Blockbuster and By taking advantage of the U.S. Postal Service, it could send rental DVDs to customers through the mail – and accept returns the same way. netflix13570.jpgBut before Netflix became a dotcom darling with millions of subscribers, it had to figure out the details of how to mail DVDs cheaply and economically. Learning the ins and outs of the post office’s operations was key: Every ounce of weight in the mailer added to postage costs – but if the mailer was too flimsy, DVDs broke in the mail.” [More at the link.]

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What about replacing Mr. Spacey with another actor? Mr. Plummer, perhaps.
“That would theoretically be fantastic,” Mr. Rothman said he responded. “But I have supervised 450 movies over the course of my career. And what you are saying is impossible. There is not enough time.”
~ Publicizing Sir Ridley’s Deadline Dash

“Would I like to see Wormwood in a theater on a big screen? You betcha. I’d be disingenuous to argue otherwise. But we’re all part of, like it or not, an industry, and what Netflix offers is an opportunity to do different kinds of films in different ways. Maybe part of what is being sacrificed is that they no longer go into theaters. If the choice is between not doing it at all and having it not go to theaters, it’s an easy choice to make.”
~ Errol Morris