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David Poland

By David Poland poland@moviecitynews.com

Ads Gone Wrong

SupermanGotMilksmall.jpg
First, the Super Irony Missing ad for Superman Returns. No… this is not a photo from the casting process. but it a REAL ad.
breyersad500.jpg
This is NOT a real ad. FAKE ad. And Breyers is not happy about this fake “found kiddie porn,” having sent its creator this cease & desist on 1 | 2 | 3 pages.
What I have blocked out is not anything illicit in and of itself. But the spirirt of the ad is gross and bordering on kiddie porn, so for the sake of decency, I covered it up. But you get the point.
The question is, is this satire or is it simply a purient joke trading on the long-earned values of an ice cream company. Has the line in the sand been washed away or do people and companies just have to deal with it?
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22 Responses to “Ads Gone Wrong”

  1. Crow T Robot says:

    Oh dear god I hope this is a case of HotBlog being hacked.

  2. jeffmcm says:

    That pink rectangle is pretty hot.

  3. jeffmcm says:

    I got cut off – in fact, the rectangle makes it much more prurient than I think it would be otherwise. It’s more suggestive. And an adorable designer pink, instead of the standard black.

  4. Chucky in Jersey says:

    The 2nd ad does reek of kiddie porn. The ad up top reeks of
    Got Franchise?
    Got Prequel?
    Got Tons of Hype?
    Got Enough Money Made Yet?

  5. James Leer says:

    I don’t get the problem with the first ad.

  6. Wrecktum says:

    That Superman is so…..fey.

  7. jeffmcm says:

    It’s not a prequel, and it’s rather lacking in the hype department, no matter how many Entertainment Weekly covers they give it.

  8. Nicol D says:

    I saw two of my cousins this past long weekend. One is 14 the other 16, both are male and very much into pop culture, movies etc.
    They loved V for Vendetta, Get Rich or Die Trying etc.
    I asked them if they were looking forward to the new Superman movie.
    As I experienced before…they looked at me and said “There’s a new Superman movie coming out?”
    This movie seems to be so off the radar with so many people who should be psyched for it…and Mr. Routh just looks so wrong for this role.
    As for the Breyer’s ad…the mind that created it is ten different shades of pathetic.
    It’s things like that that really make me fear for our culture.

  9. jeffmcm says:

    But if it had been girls over the age of 18, they probably would have gotten job offers, not cease-and-desist letters.

  10. Crow T Robot says:

    Eight-year-olds, dude…

  11. James Leer says:

    Seriously, what’s the big deal with the first ad? Does DP not realize that this is part of a Got Milk campaign that has also had tie-ins with movies like Batman Begins and Hulk?

  12. jeffmcm says:

    It’s called the casting couch, JL, except instead of a couch it was Bryan Singer’s hot tub. (Remember, DP never got Brokeback Mountain either.)

  13. grandcosmo says:

    >>>>Seriously, what’s the big deal with the first ad?
    The white substance on Superman’s lip reminds people of the rumors surrounding how the actor playing the new Superman came to be cast in the role by Bryan Singer.

  14. jeffmcm says:

    You said it better than I did, Grandcosmo. Kudos.

  15. James Leer says:

    Yes, yes, Bryan Singer is gay so the movie must be gay. Sigh…
    And I don’t think Routh is Singer’s type.

  16. jeffmcm says:

    How else to explain the casting of someone so young and smooth and Hollywood-handsome in the role? Especially since he seems wrong for a part that’s supposed to be a few years later than Christopher Reeve in Superman II?

  17. James Leer says:

    Well, he’s the same age as Christopher Reeve was when Reeve first played the role, so I don’t know if that’s particularly gay. You have a point about the timeline, but Singer has explained the stars’ youth as a concession to the franchise (Bosworth’s is the most galling to me).
    As far as Hollywood-handsome, you were expecting what exactly?

  18. jeffmcm says:

    That was the wrong word. But ‘concession to the franchise’ is correct, because he just looks too teenage, and these concessions could be one of the undoings of this movie.

  19. KamikazeCamelV2.0 says:

    So much more Brokeback Mountain teaching people to be more tolerant. :)

  20. Richard Nash says:

    I don’t see the problem in the SUPERMAN ad. Is there anything more wholesome out there than milk and Superman? It makes for great cross advertising. Very in step with their milk campaign. And since we’re discussing it on a movie site, it works for the film too.

  21. grandcosmo says:

    He looks like Jason Schwartzman to me.

  22. Syndicate League says:

    I HAVE A COPY, OF THE BREYER’S [KIDDIE PORN TYPE] ADVERTISEMENT, IF ANYONE CARES TO HAVE A COPY OF IT….. EMAIL ME, & LET ME KNOW….

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