MCN Blogs
David Poland

By David Poland

Sunday Estimates by Klady

A huge congratulations is due Gerry Rich and the team at Paramount Pictures for turning a movie that was having some serious problems with interest among its core audience into a strong opener with a new campaign run over just a couple of weeks.
The big questions about the success of Failure To Launch are going to be about the value of Matthew McConaughey and Sarah Jessica Parker, who is in her second theatrical hit in three months. Fox focused on Parker first and foremost throughout the campaign for The Family Stone. Here, Paramount ended up going away from Parker to focus on the parents in order to explain the horrible title. But one could argue that they laid the groundwork for her (and McConaghey

14 Responses to “Sunday Estimates by Klady”

  1. b diddy says:

    After Failure to Launch and How to Lose a Guy, Matthew McConoughey better start lining up all the B-list actresses he can so he can prolong his career another 5 years.

  2. martindale says:

    I’m not sure why so many were predicting “Failure” to be a flop. Consider that there hasn’t been a romantic comedy since the holidays. Factor in McConoughey’s appeal and you have the recipe for a decent hit. Sure, it looks like an awful movie, but that hasn’t stopped other rom coms from doing well at the box office.

  3. David Poland says:

    It was so predicted because tracking was in the toilet, which is why the campaign changed so drastically.

  4. EDouglas says:

    Actually, Failure to Launch was tracking better than Shaggy Dog and Hills Have Eyes for at least two to three weeks before opening.. but I think the new ad campaign made the difference between a $15 million opening and a close to $24 million one. I thought the market was in desperate need of a strong rom-com… my sister who never goes to the movies was telling me how she wanted to see this weeks ago not realizing that it didn’t open until this past Friday.

  5. jeffmcm says:

    Is there a place where one can gain access to the great and powerful “Tracking” or is it something you have to, like, pay money for?

  6. KamikazeCamelV2.0 says:

    Can you imagine what might have happened if they had clicked into a better campaign earlier and released this at Valentine’s Day?
    Let’s not forget that other B-grade actress that has co-starred with Matthew lately. PENELOPE CRUZ! You know… the one that can’t speak english.
    The Hills Have Eyes’ lower gross is a bit disappointing. Why THIS one that didn’t go gangbusters? God, I don’t understand the people that go see these movies. SO finicky.

  7. frame24 says:

    Paramount ran ads on sport radio stations featuring Terry Bradshaw. GENIUS. How many times have guys ever gotten their ladies to go see a rom-com? GENIUS. Somebody in the marketing department just earned a Caribbean vacation.

  8. Kambei says:

    Saw Beowulf & Grendel up here in Canadaland. It’s pretty good in many ways–scenery, violence, most of the acting, decent storyline–but man, does Sarah Polley drag the whole thing down. :( Everyone sounds very “epic” and “legendary” with their Norse accents (and odd Scottish/Irish thrown in), but the Canuck accent just stands out…eek.
    Iceland does look like an amazing place to visit, though.

  9. Chucky in Jersey says:

    You know men went to see “Failure to Launch” when word got out that Terry Bradshaw bared his arse.

  10. EDouglas says:

    I’m jealous… been dying to see Beowulf & Grendel and no idea when it might open here. I love Iceland!

  11. KamikazeCamelV2.0 says:

    Wait, weren’t they making a huge Beowulf movie that was set to be a huge blockbuster? Why are they releasing it in limited Canadian release? Or is this another one of those two-at-once situations?

  12. jeffmcm says:

    You’re thinking of the Robert Zemeckis Beowulf movie, made in the same style as The Polar Express, due out next year.

  13. Kambei says:

    yeah…there’s no CGI in this one, that’s for sure. The monster is just some huge guy in heavy make-up. It’s not too bad, though, because the guy is very very large–and it makes the story somewhat closer to the realms of believability. The best special effect is Iceland, though. It fits the story so well, it’s on par with the New Zealand landscapes in LOTR. But I still don’t recommend the movie too highly.

  14. KamikazeCamelV2.0 says:

    I’m still so confused as to why they would make a Beowulf and Grendel movie and release it in limited release in Canada? It’s such a big tale, why did it only get a version like this? I thought the Sarah Polley version was meant to be BIG. Strange.

Box Office

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“Roger Ebert claimed that the re-editing of The Brown Bunny after Cannes allowed him a difference of opinion so vast that he first called it the worst film in history and eventually gave it a thumbs up. This is both far fetched and an outright lie. The truth is, unlike the many claims that the unfinished film that showed at Cannes was 24 minutes shorter than the finished film, it was only 8 minutes shorter. The running time I filled out on the Cannes submission form was arbitrary. The running time I chose was just a number I liked. I had no idea where in the process I would actually be when I needed to stop cutting to meet the screening deadline. So whatever running time was printed in the program, I promise you, was not the actual running time. And the cuts I made to finish the film after Cannes were not many. I shortened the opening race scene once I was able to do so digitally. After rewatching the last 4 minutes of the film over and over again, somewhere within those 4 minutes, I froze the picture and just ended the film there, cutting out everything after that point, which was about 3 minutes. Originally in the salt flats scene, the motorcycle returned from the white. I removed the return portion of that shot, which seemed too literal. And I cut a scene of me putting on a sweater. That’s pretty much it. Plus the usual frame here, frame there, final tweaks. If you didn’t like the unfinished film at Cannes, you didn’t like the finished film, and vice versa. Roger Ebert made up his story and his premise because after calling my film literally the worst film ever made, he eventually realized it was not in his best interest to be stuck with that mantra. Stuck with a brutal, dismissive review of a film that other, more serious critics eventually felt differently about. He also took attention away from what he actually did at the press screening. It is outrageous that a single critic disrupted a press screening for a film chosen in main competition at such a high profile festival and even more outrageous that Ebert was ever allowed into another screening at Cannes. His ranting, moaning and eventual loud singing happened within the first 20 minutes, completely disrupting and manipulating the press screening of my film. Afterwards, at the first public screening, booing, laughing and hissing started during the open credits, even before the first scene of the film. The public, who had heard and read rumors about the Ebert incident and about me personally, heckled from frame one and never stopped. To make things weirder, I got a record-setting standing ovation from the supporters of the film who were trying to show up the distractors who had been disrupting the film. It was not the cut nor the film itself that drew blood. It was something suspicious about me. Something offensive to certain ideologues.”
~ Vincent Gallo

“I think [technology has[ its made my life faster, it’s made the ability to succeed easier. But has that made my life better? Is it better now than it was in the eighties or seventies? I don’t think we are happier. Maybe because I’m 55, I really am asking these questions… I really want to do meaningful things! This is also the time that I really want to focus on directing. I think that I will act less and less. I’ve been doing it for 52 years. It’s a long time to do one thing and I feel like there are a lot of stories that I got out of my system that I don’t need to tell anymore. I don’t need to ever do The Accused again! That is never going to happen again! You hit these milestones as an actor, and then you say, ‘Now what? Now what do I have to say?'”
~ Jodie Foster