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David Poland

By David Poland poland@moviecitynews.com

Sunday Estimates by Klady

A huge congratulations is due Gerry Rich and the team at Paramount Pictures for turning a movie that was having some serious problems with interest among its core audience into a strong opener with a new campaign run over just a couple of weeks.
The big questions about the success of Failure To Launch are going to be about the value of Matthew McConaughey and Sarah Jessica Parker, who is in her second theatrical hit in three months. Fox focused on Parker first and foremost throughout the campaign for The Family Stone. Here, Paramount ended up going away from Parker to focus on the parents in order to explain the horrible title. But one could argue that they laid the groundwork for her (and McConaghey

14 Responses to “Sunday Estimates by Klady”

  1. b diddy says:

    After Failure to Launch and How to Lose a Guy, Matthew McConoughey better start lining up all the B-list actresses he can so he can prolong his career another 5 years.

  2. martindale says:

    I’m not sure why so many were predicting “Failure” to be a flop. Consider that there hasn’t been a romantic comedy since the holidays. Factor in McConoughey’s appeal and you have the recipe for a decent hit. Sure, it looks like an awful movie, but that hasn’t stopped other rom coms from doing well at the box office.

  3. David Poland says:

    It was so predicted because tracking was in the toilet, which is why the campaign changed so drastically.

  4. EDouglas says:

    Actually, Failure to Launch was tracking better than Shaggy Dog and Hills Have Eyes for at least two to three weeks before opening.. but I think the new ad campaign made the difference between a $15 million opening and a close to $24 million one. I thought the market was in desperate need of a strong rom-com… my sister who never goes to the movies was telling me how she wanted to see this weeks ago not realizing that it didn’t open until this past Friday.

  5. jeffmcm says:

    Is there a place where one can gain access to the great and powerful “Tracking” or is it something you have to, like, pay money for?

  6. KamikazeCamelV2.0 says:

    Can you imagine what might have happened if they had clicked into a better campaign earlier and released this at Valentine’s Day?
    Let’s not forget that other B-grade actress that has co-starred with Matthew lately. PENELOPE CRUZ! You know… the one that can’t speak english.
    The Hills Have Eyes’ lower gross is a bit disappointing. Why THIS one that didn’t go gangbusters? God, I don’t understand the people that go see these movies. SO finicky.

  7. frame24 says:

    Paramount ran ads on sport radio stations featuring Terry Bradshaw. GENIUS. How many times have guys ever gotten their ladies to go see a rom-com? GENIUS. Somebody in the marketing department just earned a Caribbean vacation.

  8. Kambei says:

    Saw Beowulf & Grendel up here in Canadaland. It’s pretty good in many ways–scenery, violence, most of the acting, decent storyline–but man, does Sarah Polley drag the whole thing down. :( Everyone sounds very “epic” and “legendary” with their Norse accents (and odd Scottish/Irish thrown in), but the Canuck accent just stands out…eek.
    Iceland does look like an amazing place to visit, though.

  9. Chucky in Jersey says:

    You know men went to see “Failure to Launch” when word got out that Terry Bradshaw bared his arse.

  10. EDouglas says:

    I’m jealous… been dying to see Beowulf & Grendel and no idea when it might open here. I love Iceland!

  11. KamikazeCamelV2.0 says:

    Wait, weren’t they making a huge Beowulf movie that was set to be a huge blockbuster? Why are they releasing it in limited Canadian release? Or is this another one of those two-at-once situations?

  12. jeffmcm says:

    You’re thinking of the Robert Zemeckis Beowulf movie, made in the same style as The Polar Express, due out next year.

  13. Kambei says:

    yeah…there’s no CGI in this one, that’s for sure. The monster is just some huge guy in heavy make-up. It’s not too bad, though, because the guy is very very large–and it makes the story somewhat closer to the realms of believability. The best special effect is Iceland, though. It fits the story so well, it’s on par with the New Zealand landscapes in LOTR. But I still don’t recommend the movie too highly.

  14. KamikazeCamelV2.0 says:

    I’m still so confused as to why they would make a Beowulf and Grendel movie and release it in limited release in Canada? It’s such a big tale, why did it only get a version like this? I thought the Sarah Polley version was meant to be BIG. Strange.

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Julian Schnabel: Years ago, I was down there with my cousin’s wife Corky. She was wild — she wore makeup on her legs, and she had a streak in her hair like Yvonne De Carlo in “The Munsters.” She liked to paint. I had overalls on with just a T-shirt and looked like whatever. We were trying to buy a bunch of supplies with my cousin Jesse’s credit card. They looked at the credit card, and then they looked at us and thought maybe we stole the card, so they called Jesse up. He was a doctor who became the head of trauma at St. Vincent’s. They said, “There’s somebody here with this credit card and we want to know if it belongs to you.”

He said, “Well, does the woman have dyed blonde hair and fake eyelashes and look like she stepped out of the backstage of some kind of silent movie, and is she with some guy who has wild hair and is kind of dressed like a bum?”

“Yeah, that’s them.”

“Yeah, that’s my cousin and my wife. It’s okay, they can charge it on my card.”
~ Julian Schnabel Remembers NYC’s Now-Shuttered Pearl Paint

MB Cool. I was really interested in the aerial photography from Enter the Void and how one could understand that conceptually as a POV, while in fact it’s more of an objective view of the city where the story takes place. So it’s an objective and subjective camera at the same time. I know that you’re interested in Kubrick. We’ve talked about that in the past because it’s something that you and I have in common—

GN You’re obsessed with Kubrick, too.

MB Does he still occupy your mind or was he more of an early influence?

GN He was more of an early influence. Kubrick has been my idol my whole life, my own “god.” I was six or seven years old when I saw 2001: A Space Odyssey, and I never felt such cinematic ecstasy. Maybe that’s what brought me to direct movies, to try to compete with that “wizard of Oz” behind the film. So then, years later, I tried to do something in that direction, like many other directors tried to do their own, you know, homage or remake or parody or whatever of 2001. I don’t know if you ever had that movie in mind for your own projects. But in my case, I don’t think about 2001 anymore now. That film was my first “trip” ever. And then I tried my best to reproduce on screen what some drug trips are like. But it’s very hard. For sure, moving images are a better medium than words, but it’s still very far from the real experience. I read that Kubrick said about Lynch’s Eraserhead, that he wished he had made that movie because it was the film he had seen that came closest to the language of nightmares.

Matthew Barney and Gaspar Noé