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David Poland

By David Poland poland@moviecitynews.com

Sunday Estimates by Klady

A huge congratulations is due Gerry Rich and the team at Paramount Pictures for turning a movie that was having some serious problems with interest among its core audience into a strong opener with a new campaign run over just a couple of weeks.
The big questions about the success of Failure To Launch are going to be about the value of Matthew McConaughey and Sarah Jessica Parker, who is in her second theatrical hit in three months. Fox focused on Parker first and foremost throughout the campaign for The Family Stone. Here, Paramount ended up going away from Parker to focus on the parents in order to explain the horrible title. But one could argue that they laid the groundwork for her (and McConaghey

14 Responses to “Sunday Estimates by Klady”

  1. b diddy says:

    After Failure to Launch and How to Lose a Guy, Matthew McConoughey better start lining up all the B-list actresses he can so he can prolong his career another 5 years.

  2. martindale says:

    I’m not sure why so many were predicting “Failure” to be a flop. Consider that there hasn’t been a romantic comedy since the holidays. Factor in McConoughey’s appeal and you have the recipe for a decent hit. Sure, it looks like an awful movie, but that hasn’t stopped other rom coms from doing well at the box office.

  3. David Poland says:

    It was so predicted because tracking was in the toilet, which is why the campaign changed so drastically.

  4. EDouglas says:

    Actually, Failure to Launch was tracking better than Shaggy Dog and Hills Have Eyes for at least two to three weeks before opening.. but I think the new ad campaign made the difference between a $15 million opening and a close to $24 million one. I thought the market was in desperate need of a strong rom-com… my sister who never goes to the movies was telling me how she wanted to see this weeks ago not realizing that it didn’t open until this past Friday.

  5. jeffmcm says:

    Is there a place where one can gain access to the great and powerful “Tracking” or is it something you have to, like, pay money for?

  6. KamikazeCamelV2.0 says:

    Can you imagine what might have happened if they had clicked into a better campaign earlier and released this at Valentine’s Day?
    Let’s not forget that other B-grade actress that has co-starred with Matthew lately. PENELOPE CRUZ! You know… the one that can’t speak english.
    The Hills Have Eyes’ lower gross is a bit disappointing. Why THIS one that didn’t go gangbusters? God, I don’t understand the people that go see these movies. SO finicky.

  7. frame24 says:

    Paramount ran ads on sport radio stations featuring Terry Bradshaw. GENIUS. How many times have guys ever gotten their ladies to go see a rom-com? GENIUS. Somebody in the marketing department just earned a Caribbean vacation.

  8. Kambei says:

    Saw Beowulf & Grendel up here in Canadaland. It’s pretty good in many ways–scenery, violence, most of the acting, decent storyline–but man, does Sarah Polley drag the whole thing down. :( Everyone sounds very “epic” and “legendary” with their Norse accents (and odd Scottish/Irish thrown in), but the Canuck accent just stands out…eek.
    Iceland does look like an amazing place to visit, though.

  9. Chucky in Jersey says:

    You know men went to see “Failure to Launch” when word got out that Terry Bradshaw bared his arse.

  10. EDouglas says:

    I’m jealous… been dying to see Beowulf & Grendel and no idea when it might open here. I love Iceland!

  11. KamikazeCamelV2.0 says:

    Wait, weren’t they making a huge Beowulf movie that was set to be a huge blockbuster? Why are they releasing it in limited Canadian release? Or is this another one of those two-at-once situations?

  12. jeffmcm says:

    You’re thinking of the Robert Zemeckis Beowulf movie, made in the same style as The Polar Express, due out next year.

  13. Kambei says:

    yeah…there’s no CGI in this one, that’s for sure. The monster is just some huge guy in heavy make-up. It’s not too bad, though, because the guy is very very large–and it makes the story somewhat closer to the realms of believability. The best special effect is Iceland, though. It fits the story so well, it’s on par with the New Zealand landscapes in LOTR. But I still don’t recommend the movie too highly.

  14. KamikazeCamelV2.0 says:

    I’m still so confused as to why they would make a Beowulf and Grendel movie and release it in limited release in Canada? It’s such a big tale, why did it only get a version like this? I thought the Sarah Polley version was meant to be BIG. Strange.

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“Fight Club was a movie where half the financing fell out before we started shooting. Bill Mechanic to his credit said: ‘I’m making this movie.’ Laura Ziskin, may she rest in peace, was there every step of the way saying: ‘Go, keep going, it’s great, we love the dailies, it’s amazing.’ When we cut the movie together and showed them the final thing is the first time everyone realized they were going to get fired. It’s a great cocktail story about doing this movie that’s so dark and twisted and then they see it and go, oh my god, what’s the poster here? How do we get people to see this? The marketing department shit all over the movie and said: ‘Men don’t want to see Brad Pitt with his shirt off and women don’t want to see him bloody so you’re fucked.’ So they devised a campaign for the film to sell it to people watching the World Wrestling Federation. I wanted to sell it as a satire. Madness. People go to the movies to see things they haven’t seen before. Call me a radical.”
~ David Fincher On Fight Club

“Being on sets and watching how shit went down, I watched a lot of directors get rope-a-doped. I could see that they wanted to execute something and the experts hired to support them said ‘We won’t have time for that.’ So I watched people I admired get spun and I vowed never to let that happen. I want to know what every motherfucker in the room does. I never wanted to be the person victimised by other people’s laziness.”
~ David Fincher on process