MCN Blogs
David Poland

By David Poland poland@moviecitynews.com

Sunday Estimates by Klady

A huge congratulations is due Gerry Rich and the team at Paramount Pictures for turning a movie that was having some serious problems with interest among its core audience into a strong opener with a new campaign run over just a couple of weeks.
The big questions about the success of Failure To Launch are going to be about the value of Matthew McConaughey and Sarah Jessica Parker, who is in her second theatrical hit in three months. Fox focused on Parker first and foremost throughout the campaign for The Family Stone. Here, Paramount ended up going away from Parker to focus on the parents in order to explain the horrible title. But one could argue that they laid the groundwork for her (and McConaghey

14 Responses to “Sunday Estimates by Klady”

  1. b diddy says:

    After Failure to Launch and How to Lose a Guy, Matthew McConoughey better start lining up all the B-list actresses he can so he can prolong his career another 5 years.

  2. martindale says:

    I’m not sure why so many were predicting “Failure” to be a flop. Consider that there hasn’t been a romantic comedy since the holidays. Factor in McConoughey’s appeal and you have the recipe for a decent hit. Sure, it looks like an awful movie, but that hasn’t stopped other rom coms from doing well at the box office.

  3. David Poland says:

    It was so predicted because tracking was in the toilet, which is why the campaign changed so drastically.

  4. EDouglas says:

    Actually, Failure to Launch was tracking better than Shaggy Dog and Hills Have Eyes for at least two to three weeks before opening.. but I think the new ad campaign made the difference between a $15 million opening and a close to $24 million one. I thought the market was in desperate need of a strong rom-com… my sister who never goes to the movies was telling me how she wanted to see this weeks ago not realizing that it didn’t open until this past Friday.

  5. jeffmcm says:

    Is there a place where one can gain access to the great and powerful “Tracking” or is it something you have to, like, pay money for?

  6. KamikazeCamelV2.0 says:

    Can you imagine what might have happened if they had clicked into a better campaign earlier and released this at Valentine’s Day?
    Let’s not forget that other B-grade actress that has co-starred with Matthew lately. PENELOPE CRUZ! You know… the one that can’t speak english.
    The Hills Have Eyes’ lower gross is a bit disappointing. Why THIS one that didn’t go gangbusters? God, I don’t understand the people that go see these movies. SO finicky.

  7. frame24 says:

    Paramount ran ads on sport radio stations featuring Terry Bradshaw. GENIUS. How many times have guys ever gotten their ladies to go see a rom-com? GENIUS. Somebody in the marketing department just earned a Caribbean vacation.

  8. Kambei says:

    Saw Beowulf & Grendel up here in Canadaland. It’s pretty good in many ways–scenery, violence, most of the acting, decent storyline–but man, does Sarah Polley drag the whole thing down. :( Everyone sounds very “epic” and “legendary” with their Norse accents (and odd Scottish/Irish thrown in), but the Canuck accent just stands out…eek.
    Iceland does look like an amazing place to visit, though.

  9. Chucky in Jersey says:

    You know men went to see “Failure to Launch” when word got out that Terry Bradshaw bared his arse.

  10. EDouglas says:

    I’m jealous… been dying to see Beowulf & Grendel and no idea when it might open here. I love Iceland!

  11. KamikazeCamelV2.0 says:

    Wait, weren’t they making a huge Beowulf movie that was set to be a huge blockbuster? Why are they releasing it in limited Canadian release? Or is this another one of those two-at-once situations?

  12. jeffmcm says:

    You’re thinking of the Robert Zemeckis Beowulf movie, made in the same style as The Polar Express, due out next year.

  13. Kambei says:

    yeah…there’s no CGI in this one, that’s for sure. The monster is just some huge guy in heavy make-up. It’s not too bad, though, because the guy is very very large–and it makes the story somewhat closer to the realms of believability. The best special effect is Iceland, though. It fits the story so well, it’s on par with the New Zealand landscapes in LOTR. But I still don’t recommend the movie too highly.

  14. KamikazeCamelV2.0 says:

    I’m still so confused as to why they would make a Beowulf and Grendel movie and release it in limited release in Canada? It’s such a big tale, why did it only get a version like this? I thought the Sarah Polley version was meant to be BIG. Strange.

Leave a Reply

Box Office

Quote Unquotesee all »

“By the time the sounds of the Von Trapp children warbling ‘Silent Night’ drift through The Giver, you may find yourself wondering what fresh movie hell this is. In truth, the enervating hash of dystopian dread, vague religiosity and commercial advertising-style uplift is nothing if not stale. Adapted from Lois Lowry’s book for young readers, the story involves an isolated society that, with its cubistic dwellings, mindless smiles, monochromatic environs and nebulous communitarianism, seem modeled on a Scandinavian country or an old Mentos commercial.”
~ Manohla Dargis’ Deadly Lede For Review Of The Giver

“It’s possible that in the coming days or, God forbid, weeks, the president could have something more specific to say about the freighted decades-long history of political imbalance at work, in this case between a mostly black working-class town and its majority white government and police force. But this is a black man who must choose his words about race, governance, and law enforcement even more carefully than a white politician would. And this is the third summer in which, as president, he would have to do so…

“Until this point in the turmoil, the absence of the crucial second face in the incident seemed to heighten the distance between police and the people they serve. It grants them both an anonymity and autonomy that matches the bizarre transformation, in Ferguson and elsewhere, of police into troops. The riot gear turns 2014 into a dot on a Jim Crow–era timeline. Since the officer’s name wasn’t made public more immediately, it should have seemed urgent for the police to lose the riot attire and take steps to minimize distrust, to dispel the contagious assumption that silence equates racism…

“What is so affecting isn’t just that 18-year-old Michael Brown was killed when he was barely a man. It’s other things as well. One was how many reports of the incident that first day mentioned that he was about to start college. That’s a rite that’s universally emotional. But for a black male from a poor family, the first day of college is a freighted day that usually requires the sacrifice of more than one person. Black people know the odds of getting to and graduating from college, and that they’re low. That Brown seemed to be on the right path compounded the parental, local, and national outrage over his being wiped from it.”

~ Wesley Morris On Let’s Be Cops, The Shooting In Ferguson, Obama…