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Ray Pride

By Ray Pride

Crickets catch up: somebody reads 'em

Variety’s Barbara Scherzer reports that moviegoers still read the papers; cue chorus of slumbering crickets. A Neilsen NRG survey asserts that “84% of moviegoers said that they use a newspaper with varying frequency. The Entertainment Section of the paper is used most by moviegoers, with a 65% useage rate… tinycricket.gifhalf of all moviegoers said that the newspaper was their primary source used in making movie plans.” As for the film crickets: “For movie reviews, the most influential type is one that is printed in a newspaper (26%) which equals the influence of a review that appears on TV. The study found that a positive movie review is more likely to increase a moviegoer’s interest than a negative review will detract their interest.”

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What about replacing Mr. Spacey with another actor? Mr. Plummer, perhaps.
“That would theoretically be fantastic,” Mr. Rothman said he responded. “But I have supervised 450 movies over the course of my career. And what you are saying is impossible. There is not enough time.”
~ Publicizing Sir Ridley’s Deadline Dash

“Would I like to see Wormwood in a theater on a big screen? You betcha. I’d be disingenuous to argue otherwise. But we’re all part of, like it or not, an industry, and what Netflix offers is an opportunity to do different kinds of films in different ways. Maybe part of what is being sacrificed is that they no longer go into theaters. If the choice is between not doing it at all and having it not go to theaters, it’s an easy choice to make.”
~ Errol Morris