By David Poland firstname.lastname@example.org
KFC Goes Viral
In a display of the power of the web, KFC has joined the growing list of marketers trying to go hip and viral. The still below is from a fairly traditional ad for a new product. Like Mel Gibson’s surprise frame of his smiling face in his movie trailer, this is just one frame in an ad that, if you find it, sends you to a web site where you can give up your personal information in exchange for a coupon for a free sandwich.
Of course, this is also a traditional media play as well, because you can expect to see every outlet in the country running stories about this still frame for the next couple of days.