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David Poland

By David Poland poland@moviecitynews.com

Posted Thursday, February 23rd, 2006 - 3 Comments »

KFC Goes Viral

In a display of the power of the web, KFC has joined the growing list of marketers trying to go hip and viral. The still below is from a fairly traditional ad for a new product. Like Mel Gibson’s surprise frame of his smiling face in his movie trailer, this is just one frame in an ad that, if you find it, sends you to a web site where you can give up your personal information in exchange for a coupon for a free sandwich.
Of course, this is also a traditional media play as well, because you can expect to see every outlet in the country running stories about this still frame for the next couple of days.
Interesting

3 Comments »

3 Responses to “KFC Goes Viral”

  1. Bruce says:
    February 24, 2006 at 5:23 am

    Talk about the free advertising. With everyone running stories about KFC. They’re doing their jobs in that ad department.

  2. Lota says:
    February 24, 2006 at 8:08 am

    Hip and Viral?!! Holy hell how did we come to this batman!
    or do you mean Hip and Virile?

  3. Blackcloud says:
    February 25, 2006 at 6:07 pm

    If you’re selling (fast) food, is “viral” really what you want to be going for?

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