By David Poland firstname.lastname@example.org
And About That Revolutionary Day & Date Release…
Let’s see how they spin this…
And I don’t just mean at 2929 or Magnolia. The media outlets that have invested enormous space and support for Steven Soderbergh’s Bubble have a lot of ‘splainin’ to do.
Klady estimates $72,300 on 32 screens or a $2260 per screen average. That is the worst per-screen of any of the ten new releases this weekend… by more than 50% in the closest case.
And I didn’t see 1/20th the media attention to Roving Mars or even Tristam Shandy.
The question that now has to be asked – ironic as hell – is why the investors wasted money releasing the film in theaters at all. The $40,000 in rentals could not have covered the print ads, much less anything else.
There is nothing wrong with a small movie or the notion of a direct-to-DVD qualiy, big name film. The only good reasons for Bubble to be in theaters this weekend were hype and ego.
But I am expecting a more clever response than that. Bring on that Pirates of The Caribbean 2 day and date release!!!!