By David Poland email@example.com
With Due Respect…
What kind of idiot would hold March Of The Penquins, which could do maybe $30 million, as the “surprise smash of the summer?”
Chris Connelly, on a lame late piece on The Slump on Nightline, compared to it to My Big Fat Greek Wedding. Huh?!?!?! There is no $100 million-plus surprise this year. There were two last year.
Isn’t it odd how being nice to the Penguins is a way of being dismissive of the theatrical business?
Of course, the most galling thing is that after it taking 16 years for the video window to get down to four months, all of a sudden it’s about piracy or marketing costs. It has never been about either. It has always been about big corporations and quarterly revenues. And the shortened window is a direct result of the long move towards the opening weekend obsession, so the theatrical window is almost never more than 8 weeks of significance, regardless of the DVD release date. If the theatrical window is only 8 weeks, the shortened window for DVD seems, from a distance, to make sense… but it doesn’t.
To have Walter Parkes on, happy to blame a very serious problem for DreamWorks on The Island on The Slump… oy. There is good reason for people at DreamWorks to be more nervous than he has ever seen them.
The industry has worked itself into this “window situation” since Batman in 1989. And it has succeeded in sucking more money out of the world’s pockets than ever before. The danger isn’t where we are. The danger is that some people don’t think it’s enough.