By David Poland firstname.lastname@example.org
“ComicCon just keeps getting bigger because it is a really cheap way to reach tens of thousands of the core demo for a lot of expensive studio product and to inspire grass roots enthusiasm. And the media follows the Pied Piper’s tune, writing about the thumbs up/thumbs down reaction of The 6000 in Conference Room H.
It is not unlike advertising on the Super Bowl. It is way overpriced as a specific advertisement, but buying a minute for $2.5 million not only announces how serious you are about a particular movie, but it also leads to days and days of anticipation and analysis in all media, from old to new and everywhere in between.”
From Tuesday’s Hot Button