By David Poland email@example.com
I’ve been expecting a lot from this weekend based on what seems like some sure bets coming into the multiplexes combined with Star Wars: Weekend Two – Return Of The Cash.
But word on the street is not only that the tracking is soft (by blockbuster standards) on both The Longest Yard and Madagascar… it is weak.
How weak? Well, even giving the animated film the benefit of the limits of tracking on kids, neither film is expected to crack $40 million in 4 days.
That would be the worst showing since the last Star Wars, in combination with Spider-Man, kept all but Insomnia, Spirit: Stallion of the Cimarron, and Enough out of the marketplace. Both Bruce Almighty and The Day After Tomorrow did more than $80 million on their own opening on Memorial Day.
$43 million would be Adam Sandler’s best opening ever… but still, this is his first time in a May film, much less in the Memorial Day Weekend slot.
Anything under $42 million would be DreamWorks’ worst CG animated opening since their very first film, 1998′s Antz. Scary punchline? If this film doesn’t do at least Shark Tale business, it could mean that someone from outside the company has to come in and buy out Paul Allen.
If both of these films are at around $40 million and Star Wars is around $75 million, we’re looking at a likely under-$200 million 4-day weekend. That would make it the weakest Memorial Day since 2001, the year of Pearl Harbor.