By David Poland email@example.com
Is The Too Much Pre-Show For Movies To Excite Us Anymore?
A Hot Blog ROTD
“Have you ever wondered if its not you and your age but the world that has moved on? The ubiquitous internet postings, bloggings, spoilers and previews, etc have left all of us way too jaded to really care about one of the few things that we really care about — the movies.
How I long for the halcyon summer days of 1982 when I knew nothing of ET, POLTERGEIST, STAR TREK II, THE ROAD WARRIOR, BLADE RUNNER, et al. Big budgets and franchises (some), but they arrived with relatively little fanfare (at least to me) because the marketplace hadn’t evolved into what we have nowadays: Batman shilling for Verizon, HITCHHIKER’S GUIDE trailers online for months — and it still doesn’t look funny (cool but not funny), Roger Ebert in my inbox, and enough Lucasfilm product placement to choke a bantha.
And as much as I love you (don’t get any ideas — it’s purely
platonic), your site and the myriad others like it add to the
hype/expectation/disillusion/frustration. We’ve become a society of
attention deficit disorder moviegoers. Don’t get me wrong; I don’t want you to go anywhere but your industry feeds our obsession which feeds your industry which feeds our obsession, etc, etc.
It’s not even about the opening weekend anymore — we’re bored by
Sunday morning. Like media junkies, even as we’re shooting up we’re
already looking forward to our next fix. And then we’re disappointed
when it can’t even come close to our expectations. We’ve only been
reading about a film for months (or years), watching the on-line video production journal, hearing about sneak previews and work prints at junkets or festivals, judging the script, and analyzing,
frame-by-frame, the multiple platform trailers, and then wonder why
we’re so jaded.
Every day is five minutes after Christmas morning with the crestfallen emptiness of Peggy Lee’s “Is that all there is?” rattling around the celluloidial zeitgeist.
We got exactly what ennui wanted. And now we’re left scratching our
heads and asking, “why did we want it?”
I don’t know what to tell you, Dave. You’ve got an enviable job
(y’think?) but I feel for you. You can’t turn back the clock and the
genie ain’t getting back into the bottle.
Ever since WHAT LIES BENEATH gave away too much in its trailer and Bob Zemeckis defended it by saying most Americans don’t want to be
surprised, I’ve given up seeking out info. I limit my online reading to your column, a selective perusal of MCN, reviews in The Observer and The New Yorker and my EW and Premiere subscriptions (not exactly cold turkey, eh?).
Keep the faith and keep looking for those gems that still knock you
out. Your enthusiasm for GUNNER PALACE has had me looking forward to it for 8 months. So what if those gems only play at festivals and it may take months (if ever) for them to see a theatrical run, smoke ‘em if you got ‘em and and let God sort ‘em out.
But that’s just my opinion. Thanks for listening.”