MCN Blogs
David Poland

By David Poland

Can You Hear the Distant Thunder of the Big Fall movies?

They’re getting closer. But in the meantime, Sony’s giving us Gattaca and I Know What You Did Last Summer instead of Starship Troopers. Fox is giving us A Life Less Ordinary instead of Alien Resurrection. And Disney is staying out of the fray altogether until it’s ready to smash the animated classic/Robin Williams 2X4 over the head of Fox’s Anastasia.
Gattaca should open on top of the box office crowd with around $12 million. Sony is marketing as fast as they can, but the weird title and soft reviews are keeping the buzz from exploding. Seems like Sony sated a chunk of Gattaca’s audience last weekend with its other genre movie, I Know What You Did Last Summer, which should take the standard 35 percent drop to $10.3 million for second place. The Devil’s Advocate should retain its “Number One Devil As Lawyer Movie In America” title with a 30 perecent drop to $8.5 million. Then, there’s a huge holdover drop, down to a likely third week showdown between Kiss the Girls and Seven Years In Tibet for fifth and sixth at around $4.2 million. Sneaking into that gap, A Life Less Ordinary should fall in love with fourth spot with around $6 million.
Fairy Tale: A True Story is a hard sell in a weak kids market, seamlessly opening in the now-gone Rocketman’s seventh slot with $3 million. In & Out is heading toward the latter with about $2.6 million for eighth place. Over the lips and through the gums, look out cable, here comes Soul Food — ninth with $2 million. And rounding out the top 10, one must acknowledge Bean, the Rowan Atkinson comedy that’s already broken the $100 million mark in foreign release and domestically has only opened in Canada — yes, Canada is part of the domestic box office — to the tune of more than $2 million.
Finally, Boogie Nights expands to 50 screens and should pull in a little over $1.25 million before opening wide on Halloween. That’s quite a costume, Marky Mark!
What are you planning to wear for Halloween? Actually, I don’t care, but if you have something to say, email me.

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour